Company Profile

New Market Dynamics – Are You Prepared?

The hotel and meetings industry is currently experiencing unprecedented growth and the picture is not getting any brighter for corporate travel buyers who are looking to secure best price negotiations in their hotel and meeting venue procurement programmes.

Highly sophisticated Yield and Revenue Management technology is now readily available to hotel and accommodation suppliers who are utilising these new tools to create advanced “Roving Daily Price” models based on the hotel or venues market performance in accordance with demand.

Today the accommodation supply base is sharp and getting sharper. Suppliers have never been better equipped to take advantage of the strong market demand factors that currently exist.

A Unique Approach

As Europe’s leading corporate accommodation programme development specialist, ICOR adopts a unique system and approach that looks to fully engage the supply chain and one which more accurately communicates the dynamics of a corporations buying needs in order to optimise savings.

ICOR has developed and taken the ‘Corporate Hotels and Meetings Preferred Programme Management’ process to a new level. One which goes beyond the standard RFP process.

ICOR works with its customers and suppliers to ensure that the right balance of price negotiation, attuned to availability vs. the right quality of product is achieved through the various acquisition, collection and benchmark tools that it has developed.